Logo design is a service offered by many graphic design companies and is a service often require by newly formed companies or existing companies undergoing a rebranding which may require a new logo design. Due to the huge number of icons and symbols used by a vast number of companies, products and other services worldwide there is a great deal of competition in logo design. Also logo design professionals may possibly be under a great deal of pressure, as to produce a logo with is eye catching and original can prove to be a difficult task when we are surrounded by many logos in our daily lives.
Small firms can offer logo design services to independent companies and private individuals at a relatively small price. However large multinational corporations could possibly pay huge design firms a massive fee for logo design. Some very large corporations or companies may have their own in house design team who would be responsible for their logo design.
There is also a great demand for logo design teams to produce dynamic logos that can be used in a variety of different scenarios, An example would be a cartoon character mascot that could be portrayed in many different ways, a character such as the Playboy bunny is an example of very successful logo design as that logo has become iconic and has been implemented in a number of different situations.